Cobhams Asuquo Criticises Grammy Awards Over Nigerian Snub

Cobhams Asuquo criticises the Grammy Awards for overlooking Nigerian artistes, urging development of local award platforms to celebrate homegrown talent

Renowned Nigerian musician and producer Cobhams Asuquo has expressed disappointment at the 68th Grammy Awards, following the absence of Nigerian winners across all categories.

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In a video shared online, Asuquo described the Grammys as exploiting Nigerian talent to boost the US economy.

“I think Grammy is using Nigerians to boost the GDP of Los Angeles. It’s like a carrot dangling in front of us, and it goes away,” he said, adding a humorous yet pointed critique of the international award body.

Asuquo urged stakeholders to prioritise the growth of local award platforms, emphasising the need for recognition that originates from within Nigeria.

He drew parallels to American sports culture, noting the Super Bowl as an example of a homegrown event that successfully commands global attention.

“It’s only America that will do the Super Bowl and be playing it themselves,” he remarked, underscoring the importance of creating platforms that celebrate local talent while attracting international engagement.

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The producer’s comments follow a growing conversation in the Nigerian music industry about the representation of African artistes on global stages and the need for stronger homegrown infrastructure to recognise and reward talent.