Hauwa Lawal Urges Storytelling to Reshape Africa’s Image

Hauwa Lawal stresses storytelling as a tool to reshape Africa’s global image and challenge harmful stereotypes at NECLive 2025

Nigerian content creator Hauwa Lawal has called for a renewed focus on storytelling as a tool to reshape Africa’s perception globally.

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She spoke at the NECLive 2025 panel, highlighting the power of narratives in transforming international understanding of the continent.

Lawal emphasised that harmful and outdated stereotypes about Africa impact its people and economy worldwide.

She stressed that telling authentic African stories allows the continent to control its narrative and reshape global perspectives.

“Our economy can only be exported to the world if we’re able to tell our own stories. When I tell the story of a young Nigerian girl living in Nigeria, what I have to face every day, people see themselves in my stories,” Lawal said.

The media personality also noted the fluidity of creativity, asserting that content creators should not be confined to a single genre or style.

“Creativity is very fluid. You can go in and out of things. I don’t like to be boxed in,” she stated.

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Lawal’s comments underscored the growing recognition of African storytelling as a vital tool for cultural, economic, and social influence on the global stage.