‘Stamina’ Music Video Release Boosts Harcher’s Afrobeat Rise
‘Stamina’ music video release marks a major milestone for Harcher as Bullion Records unveils his electrifying visual anthem of youthful energy and resilience
Stamina music video release marks a turning point in the meteoric rise of Afrobeat artiste Harcher, as he cements his reputation with the visual debut of his high-energy single Stamina, off his debut extended play, The Great Arrival.
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Released today, Tuesday 15 July 2025, the video was simultaneously launched across local and international platforms, earning early praise for its vibrant visuals and storytelling depth.
Directed by the acclaimed ID Direction, the music video brings Harcher’s rhythmic intensity to life with cinematic flair, using choreography and street imagery that reflect his Lagos roots.
With a track already climbing radio charts in Nigeria and beyond, the Stamina music video release signals a powerful visual addition to his rapidly expanding discography.
Speaking during a press briefing in Lagos, Ambassador Olufemi Ajadi Oguntoyinbo, Chairman and Chief Executive Officer of Bullion Records, described the video as a celebration of both talent and dedication.
“We are excited to release the music video for Stamina, which has already captured the attention of many on the airwaves,” said Ajadi.
“This new video joins the league of other Bullion Records music videos such as Peace, Love, and Jo Si, all performed by Harcher. I believe our fans and followers will be thrilled with the creative quality and vibrant energy this new release brings to the screen.”
The Stamina music video release is not just a visual achievement but a cultural statement. Harcher, whose real name is Abdul Rahman Yusuf, has been steadily rising from the streets of Ikeja to becoming a voice of the new Afrobeat wave.
At just 20, he has already been celebrated as the “King of Vibez and Energy” on Boomplay and has performed at major events like the MTV Base Day 2025 at Voda Beach.
“Stamina is more than just a song to me. It’s a representation of the energy, the grind, and the determination I’ve had since I started this journey,” Harcher stated.
Stamina is more than just a song to me. It’s a representation of the energy, the grind, and the determination I’ve had since I started this journey.
“Working with ID Direction was incredible. The video brings the song to life in ways I never imagined. I can’t wait for my fans to see and vibe with it.”
The production of Stamina was led by the talented Yeba, with mixing and mastering handled by ARIS.
This collaboration has yielded a track that fuses Afrobeat percussion with pop and street-hop influences, all underscored by Harcher’s lyrical confidence.
With the video now live, fans can immerse themselves fully in the creative world that defines Harcher’s identity.
The Stamina music video release is expected to accelerate the EP’s performance, especially as tracks like Jo Si and Peace continue to enjoy massive airplay.
According to industry analysts, Stamina has the elements of a breakout hit—pulsating rhythms, vibrant visuals, and cultural relevance.
Bullion Records, founded with the mission to scout, develop, and elevate Nigerian talent, is proving to be a catalyst in the transformation of underground artistes into continental stars.
Ajadi reaffirmed the label’s vision to invest in authentic African narratives through music, videos, and global collaborations.
The label’s sustainability drive, rooted in community engagement and creative excellence, is one reason Harcher’s career continues to gain international traction.
The Stamina music video release is a testament to what is possible when passion meets purpose, and vision aligns with execution.
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With this video now making waves, Harcher stands at the forefront of a new generation of artistes redefining the sound and image of Afrobeat on the global stage.
